Objectification of Women in Indian Advertisement: An Analysis
INTRODUCTION
Commercial Advertisement plays crucial role in selling consumer products, it gives valuable information to consumers in relating to products and so consumer can apply his mind to select his preferences. Indian advertisement market is ever booming, companies spend crores of money in promotions. However, most of the advertisements in India are objectifying women irrespective of whatever medium of communication. women are used to promote all kind of goods sometimes such goods are not even related to women consumers.
Most of such advertisement are revealing body parts women in sexual manner, this not only reduces women’s dignity but also her self-esteem in the society and feel of being subjugated to men. such ads also against public morality and tend to corrupt the right-th...