Impact of Corporate Social Responsibility in India Trends and Opportunity
Introduction
Recently, there have been various opinions and views shared concerning the companies’ Corporate Social Responsibility activity, which has emerged as a vital part of a company's responsibility towards society. Therefore, to analyze CSR's impact upon the brand value, financial performance, sales revenue, and advertising expenses of a company, there has been a variation created in the provisions of the Companies Act, 2013, under section 135, which states that a company with a certain profit threshold shall invest 2% on Corporate Social Responsibility. It also requires a company above the threshold to incorporate a Corporate Social Responsibility (CSR) Committee, which shall be responsible for the formulation of CSR policies in the firm.
When the new Companies' Act was enac...